We will have a stall at the following dates and times. See information below.

  • 2022
  • MAR 3 - MAR 8
  • MAR 23 - MAR 29
  • APR 6 - APR 11
  • APR 20 - APR 26
     Shizuoka-Fuji city(Isetan)
  • MAY 18 - MAY 24
  • MAY 25 - MAY 31
  • JUN 8 - JUN 14
  • JUN 22 - JUN 28
  • AUG 31 - SEP 5
  • SEP 7 - SEP 13
     Shizuoka-Fuji city(Isetan)
  • SEP 28 - OCT 4
  • OCT 19 - OCT 25
  • NOV 3 - NOV 7
  • NOV 23 - NOV 30
  • NOV 30 - DEC 6

Brand Concept

Brand ConceptBrand ConceptWear your favorite Edo style! We have everything from traditional Edo Period patterns to unique bespoke designs.


We can create custom-made items, from clothing to smaller goods,
using over 400 types of Edo pattern hand-dyed textiles.
(‘Semi-order’ System)
Customers can purchase items already on display,
which have been created by Designers Direct, in their preferred size.
(Custom-made items will be ready 8 to 12 weeks after an order is placed.
For more details, please contact our staff.)

Photo Gallery

Brand ConceptBrand ConceptEdo Pattern Dyeing (a traditional dyeing method known as chuzen) ’Wagumi no d‘ Items under the brand name ‘Wagumi no d’ are carefully crafted by the hands of artisans – hand-dyed and handmade. Designs evoking the Edo Period still retain their style in a modern setting. Our items express the Japanese cultural elegance of Edo whilst preserving its identity and intelligence.



Designer Message

Japan has four seasons and from a long time ago, customs and fashion have existed in accordance with the flow of nature.
People design patterns with you to feel the seasons and be able to live in harmony with nature and it is easily recognized even today.
We believe that we can convey the essence of living with nature by wearing seasonal clothes, made to the traditions passed down by our ancestors.
Why don’t you place yourself into a time which is in harmony with nature?

CREATIVE HOUSE Wagumi-d Noriko Matsushita

Designer ProfileDesigner Profile

1948 Born in Nagasaki.
1971-1977 Joined Women's clothing store. (After graduation from university, returned to Nagasaki.)
1980-1981 Studied for one year in Italy and other European countries.
1980-2002 Activity as import brand buyer. (Europe,America,Asia)
1981-1989 Expanded business into Tokyo, producing several domestic and import apparel companies.
Planned and produced seven specialty shops, and developed hit products.
1986-1998 Engaged in executive training and zoning and coordination of entire floors for department stores.
2000 Participated in the launch of five new shops as a surface designer. And produced five shops.
2002 Launched ‘d-brand’.